Hanan Products Company is a third-generation, family-owned manufacturer of whipped toppings, icings, and dessert fillings serving the baking and foodservice industries. Their products are distributed through an extensive network of distributors and wholesalers across the U.S. and international markets, supporting bakeries, supermarkets, and foodservice providers with both dairy and non-dairy options.
The client had a small support team but was flooded with product queries from end consumers. As a B2B company selling through distributors, they needed a smarter way to deflect direct queries and drive local distributor engagement.
“SaasWorx played a pivotal role in bringing our Agentforce solution to life. Their expertise and seamless execution made the rollout effortless — enhancing both operational efficiency and customer engagement.” - Paul Hanan, CFO, Hanan Products Inc.
