Silver Edge Technologies Strengthens Global Finance with Oracle NetSuite Cloud ERP

Overview

Silver Edge Technologies is a global provider of AI-powered advertising solutions, helping leading brands understand and engage their audiences more effectively. With

operations across India, Singapore, the United States, and the United Kingdom, Silver Edge enables data-driven marketing at scale through cutting-edge artificial intelligence and analytics.

As the company expanded into multiple geographies, its financial operations became increasingly complex. QuickBooks, the existing accounting platform, could no longer meet the demands of global consolidation, automated reporting, and compliance management.

The system lacked the ability to provide consolidated financial insights or handle multi-country tax structures efficiently, creating bottlenecks in reporting and compliance.

Challenges

Silver Edge’s finance team faced several operational pain points that hindered agility and scalability:

• Fragmented financial data across entities, making consolidated reporting difficult and time-consuming.

• Limited automation in accounts receivable, accounts payable, and tax calculations.

• Manual tracking of invoices, expenses, and cash flow using spreadsheets and emails.

• Absence of a unified view of financial transactions, leading to inefficiencies and delays in decision-making.

• Inability to adapt financial processes quickly to support new business models or markets.

To overcome these limitations and prepare for further expansion, Silver Edge needed a modern, cloud-based ERP platform capable of unifying financial operations, automating core workflows, and ensuring real-time visibility across all regions.

The SaasWorx Solution

Silver Edge partnered with SaasWorx to implement Oracle NetSuite Cloud ERP, transforming its financial infrastructure into a unified global system. The implementation, completed in just three months, automated key business processes across finance, procurement, and order-to-cash, and established a scalable foundation for future growth.

Key solution components included:

• Configuration of multi-country, multi-subsidiary financial management within a single system.

• Deployment of automated workflows to connect sales orders, purchase orders, and invoicing processes.
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• Implementation of GST-compliant e-invoicing through integration with a certified GSP (GST Suvidha Provider).

• Creation of customized financial reports and real-time dashboards to track metrics such as profitability, cash flow, and receivables.

• Development of custom PDF and email templates to streamline communication with customers and vendors.

Results & Impact

With Oracle NetSuite now at the center of its operations, Silver Edge has realized substantial gains in efficiency, accuracy, and speed:

• Automated reporting and consolidation reduced manual effort and accelerated financial close cycles.

• Real-time access to financial data empowered teams to make quicker, data-driven decisions.

• Improved compliance through automated e-invoicing and tax localization features.

• Simplified workflows increased productivity across finance and operations.

• Cloud-based accessibility enabled teams to collaborate seamlessly across time zones and geographies.

These improvements have not only streamlined daily operations but also positioned Silver Edge to respond swiftly to market changes and scale without disruption.

Future-Ready Finance

By moving to a unified, cloud-based ERP, Silver Edge has established a future-ready finance ecosystem that supports growth, innovation, and global expansion. The company is now equipped to launch new business models, expand into emerging markets, and integrate third-party applications seamlessly—all while maintaining agility and control over financial operations.

Why SaasWorx

SaasWorx’s deep expertise in NetSuite implementation and global rollout ensured a smooth transition from QuickBooks to a modern, cloud-first environment. Through a consultative approach and tailored configuration, SaasWorx helped Silver Edge transform financial management into a strategic enabler of growth and innovation.

The SaasWorx team was highly instrumental in the successful software implementation, and their efforts in building the entire system are commendable.

— Jia Chandani, Financial Controller, Silverpush

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